Independent diagnostic software. Google makes all approval and policy decisions.
Pre-application guide

AdSense readiness checklist

A practical checklist for preparing a real, useful and technically accessible publisher website.

1. Website access and ownership

  • The production domain loads over HTTPS without login walls.
  • Google can crawl intended public pages.
  • No sitewide noindex or accidental robots.txt block exists.
  • The submitted domain matches the canonical production host.

2. Original visitor value

  • Core pages are complete and useful—not placeholders or navigation-only screens.
  • Articles, calculators and tools include original explanations and clear purpose.
  • Thin, duplicated and auto-generated pages are removed or substantially improved.
  • Users can navigate to related information and trust pages.

3. Publisher transparency

  • About, Contact and Privacy pages accurately describe the publisher and data practices.
  • Terms, Cookies and Advertising disclosures match actual functionality.
  • Finance or other high-stakes content shows methodology, sources and appropriate limitations.

4. Advertising implementation

  • The publisher ID is consistent across code, meta tags and ads.txt.
  • Ad placements do not overwhelm or imitate navigation/content.
  • Consent requirements are implemented for applicable visitors and regions.
  • No prohibited or restricted content is monetized contrary to policy.

5. Search and performance

  • robots.txt and sitemap.xml are valid and publicly accessible.
  • Canonical URLs, metadata and structured data match visible content.
  • Mobile layout, navigation and page speed are usable.
  • Broken links, missing assets and server errors are repaired.
Important: Google does not publish a fixed article count, traffic threshold or guaranteed approval formula. Treat numerical claims from third-party sites cautiously.
Audit these items automatically