1. Eligibility and ownership
Use a domain you control, make the site publicly accessible, and ensure you can edit the HTML source used to connect AdSense.
AdSense publisher resources
Prepare the whole site for AdSense review.
A complete, evidence-based workflow for preparing a website for Google AdSense review.
No approval tool can guarantee acceptance. Google reviews the site and account using its own policies and systems. This center organizes the observable work you can complete before applying.
AdSense readiness workflow
2. Original publisher content
Remove unfinished, replicated, navigation-only and low-value pages. Each indexable URL should satisfy a real visitor purpose.
3. Trust and privacy
Publish accurate About, Contact, Privacy, Terms, Editorial and Advertising pages and link them visibly.
4. Technical access
Confirm HTTPS, crawlable links, valid robots.txt, XML sitemap, canonical URLs and no accidental noindex directives.
5. AdSense connection
Use one correct publisher ID, place the connection code in the document head, and keep ads.txt synchronized after Google provides the seller record.
6. Consent and ongoing policy
Configure required consent flows for applicable regions and keep reviewing Google’s Publisher Policies and change log.
Run the automated review
Scan a website Open the application checklist
What requires manual verification
- AdSense Sites status and Policy Center
- Identity, tax, address and payment verification
- Consent behavior in Tag Assistant
- Search Console indexing and manual actions
- Human review of originality, accuracy and useful purpose