Thin utility pages
Add clear instructions, methodology, examples, limitations and related guidance around calculators and tools.
AdSense publisher resources
Audit low-value content risks.
Find common low-value, replicated, unfinished and navigation-only page patterns before an AdSense review.
Pages to review first
Replicated content
Do not republish or lightly rewrite material from other sites. Add original analysis, examples, data or experience.
Navigation-only screens
Category and directory pages should help users choose and understand content, not merely list links.
Under-construction pages
Remove “coming soon,” empty templates, test pages and unfinished routes from navigation and sitemaps.
Ads outweighing content
Keep publisher content central. Avoid pages where advertisements or paid promotions dominate the screen.
Unclear authorship
Show who created or reviewed important content, when it was updated and which sources support factual claims.
Page-level review questions
- Does this page solve a distinct visitor problem?
- Is the main content original and complete?
- Would the page still be useful without advertisements?
- Are important claims sourced and limitations disclosed?
- Does the page link naturally to related content?
- Is it indexable only if it deserves to appear in Search?